Effective Date: February 2025.

Alta Luxury Transportation, Napa Limousine LLC. values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.altats.com/ use our services or engage in any of our communication channels, including SMS. By using our website and services, or agreeing to receive communications from us, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect the following types of information:

• Personal Information: When you interact with our website or services, we may collect information such as your name, email address, phone number, date of birth, and other details you provide when registering, purchasing products, or subscribing to our services.
• Usage Data: We collect non-personally identifiable information related to your usage of our website, such as IP address, browser type, pages viewed, and time spent on the site.
• SMS and Communication Data: If you opt-in to receive SMS notifications, we collect your phone number, as well as records of messages exchanged. We may also use SMS for order updates, promotions, or customer support.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track usage patterns and store preferences for better service. You can adjust your browser settings to refuse cookies, although some features of the website may be affected.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our website and services
• To communicate with you, including through SMS, regarding your orders, updates, promotions, and customer support
• To verify your age for alcohol-related purchases (21+ only)
• To personalize your experience on our website and provide targeted offers
• To analyze trends and improve the user experience
• To comply with legal obligations, such as age verification for alcohol services

3. Age Verification for Alcohol Purchases

To comply with legal regulations, we offer alcoholic products and services only to individuals aged 21 and over. By using our services, you affirm that you are at least 21 years old. We may request proof of age or verify your birth date during your transportation or before alcohol-related services. If we are unable to verify your age, we will not provide any alcoholic beverages.

4. SMS Communications

By opting in to receive SMS communications, you agree to receive text messages regarding your Reservations, Service Reminders, and Follow-up messages,  Message and data rates may apply. You can opt-out of SMS communications at any time by texting “STOP” to the number from which you received the messages. Message frequency may vary depending on the type of communication. For example, you may receive up to 4 SMS messages per week related to your Reservation, You can also contact us directly at 707-637-4399 or by emailing us at info@altats.com to manage your communication preferences.

5. Data Sharing

We may share your information with third parties under the following circumstances:

• Service Providers: We may share your data with trusted third-party service providers that assist us in delivering services, such as payment processors, delivery services, or marketing partners.
• Legal Compliance: We may disclose your information if required to do so by law, such as to comply with a subpoena or court order, or to protect our rights, safety, or property.
• SMS opt-in and phone numbers collected for SMS communication purposes will not be shared with any third party and affiliates for marketing purposes

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee the absolute security of your information.

7. Your Rights

You have the following rights regarding your personal information:

• Access and Update: You can request access, update, or correct your personal information.
• Delete Data: You may request the deletion of your personal data, subject to certain conditions and legal obligations.
• Opt-Out of Communications: You may opt out of receiving promotional emails or SMS by following the instructions in the communication or contacting us directly at 707-637-4399 or email info@altats.com

8. Cookies

We use cookies and similar technologies to enhance your experience on our website, including remembering your preferences and tracking usage patterns. You can manage your cookie preferences through your browser settings. However, disabling cookies may affect your ability to use certain features of our site.

9. Third-Party Links

Our website may contain links to other websites that are not operated by us. We are not responsible for the privacy practices of these external sites, and we encourage you to review their privacy policies.

10. Changes to This Privacy Policy

We reserve the right to update or change this Privacy Policy at any time. Any changes will be posted on this page with an updated “Effective Date.” We recommend reviewing this Privacy Policy periodically to stay informed of any updates.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, including your SMS preferences or age verification process, please contact us at:

Alta Luxury Transportation, Napa Limousine LLC.
392 Devlin Rd, Napa Ca, 94558
Email Address  info@altats.com
707-637-4399